台湾移动互联网应用市场前景及投资研究报告-可编辑培训课件.pptx

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台湾移动互联网应用市场前景及投资研究报告-可编辑培训课件.pptx

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DIGITALTRENDSMobileappsinTaiwan

CHAPTER01Overview

Mobileinternetuserpenetrationrateinselectedregionsin2022Mobileinternetpenetrationrateworldwide2022Shareofpopulation0%10%20%30%40%50%60%70%80%90%100%110%BahrainUnitedArabEmiratesKuwait97.87%95.85%95.17%93.95%NewZealandSingaporeCanadaBruneiDarussalamJapan93.74%93.59%93.07%92.68%92.6%DenmarkUnitedKingdomSouthKoreaGCC92.26%92.07%92.06%91.61%Norway3Description:In2022,itwasfoundthat93.6percentofthepopulationinCanadaweremobileinternetusers.Bahrainrankedfirstwithamobileinternetpenetrationofapproximately98percent,followedbytheUnitedArabEmirateswithamobileinternetpenetrationrateofcloseto95.8percent.Kuwaitwasrankedthirdwith95percentmobileinternetusagepenetration.TheUAEandKuwaitalsorankamongthecountrieswiththefastestaveragemobileinternetspeedworldwide.ReadmoreNote(s):Worldwide;2022;userswhoaccesstheinternetviamobilebroadbandconnectionregardlessofthedeviceSource(s):

ShareofmobilephoneownershipintheAsia-Pacificregionin2022,bycountryandtypeShareofmobilephoneownershipAPAC2022,bycountryandtypeAnymobilephoneSmartphoneNon-smartphonemobilephone120%100%80%60%40%20%0%IndonesiaPhilippinesVietnamThailandMalaysiaSouthKoreaJapanHongKongIndiaTaiwanSingaporeChinaAustraliaNewZealand4Description:Accordingtoasurveyfrom2022,99.4percentofrespondentsinIndonesiaownedmobilephonesthatweresmartphones.OversevenpercentoftherespondentsinMalaysiaalsoownedfeaturephones.Incomparison,13.8percentofrespondentsinVietnamownedfeaturephones.ReadmoreNote(s):Asia,APAC;Q32022Source(s):DataReportal;GWI;Hootsuite;WeAreSocial

SmartphonepenetrationrateinTaiwanfrom2018to2022withaforecastuntil2027SmartphonepenetrationrateinTaiwan2018-2027100%90%92.9%93.4%93.7%92.1%91%89.3%86.8%82.2%77.2%80%70%60%50%40%30%20%10%0%67.3%201820192020202120222023*2024*2025*2026*