原创力文档- 1、本文档共25页，可阅读全部内容。
- 2、原创力文档（book118）网站文档一经付费（服务费），不意味着购买了该文档的版权，仅供个人/单位学习、研究之用，不得用于商业用途，未经授权，严禁复制、发行、汇编、翻译或者网络传播等，侵权必究。
- 3、本站所有内容均由合作方或网友上传，本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺！文档内容仅供研究参考，付费前请自行鉴别。如您付费，意味着您自己接受本站规则且自行承担风险，本站不退款、不进行额外附加服务；查看《如何避免下载的几个坑》。如果您已付费下载过本站文档，您可以点击 这里二次下载。
- 4、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等，请点击“版权申诉”（推荐），也可以打举报电话：400-050-0827(电话支持时间：9:00-18:30)。
COMMONWEALTHOFAUSTRALIACopyrightRegulations1969WARNINGThismaterialhasbeenreproducedandcommunicatedtoyoubyoronbehalfoftheUniversityofNewcastlepursuanttoPartVBoftheCopyrightAct1968(theAct).ThematerialinthiscommunicationmaybesubjecttocopyrightundertheAct.AnyfurtherreproductionorcommunicationofthismaterialbyyoumaybethesubjectofcopyrightprotectionundertheAct.?DONOTREMOVETHISNOTICE
Introductionandbackgroundto
strategicmanagement.
Introductionandbackgroundtostrategicmanagement
Learningobjectives1.Understandtheevolutionofstrategicmanagementpractice2.Understandthedevelopmentofstrategicmanagementthoughtandtheory3. Explaintheindustrialorganisation(I/O)modelthatdescribeshowfirmscanearnabove-averagereturns4 Explaintheresource-basedmodelthatdescribeshowfirmscanearnaboveaveragereturns5.Definestrategicmanagement.
IntroductionandbackgroundtostrategicmanagementOutlineTerminologyandfirstcoursesPracticeofstrategicmanagementDevelopmentofstrategicmanagementthoughtTheindustrialorganisation(I/O)modelofabove-averagereturnsTheresource-basedmodelofaboveaveragereturnsStrategicmanagementdefinitionsStrategicmanagement:AsummaryStrategicmanagement:Afinalcomment.
References
Hansonetal.(2014):Chapter1(especiallypp.14-17)Viljoen,J.andDann,S.(2003).StrategicManagement,4thedition,Longman,PearsonEducation,Australia.Chapter1,pp.3-15.Forster,J.FandBrowne,M.(1996).PrinciplesofStrategicManagement,MacMillan,Australia.Chapter3,pp.21-49.Readingsinboldblackareimportant.
Terminologyandfirstcourses
Originallytermed“businesspolicy”:emergingas“strategicmanagement”in1977Firstuniversitycourses:probablyHarvard,1911.
Practiceofstrategicmanagement
Practiceofstrategicmanagement:Strategy–ancientmilitaryhistoryManagement–probablyaso
文档评论（0）