可编辑文档：北美数字广告市场前景及投资研究报告-培训课件外文版2024.5，游戏内置广告.pptx

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可编辑文档：北美数字广告市场前景及投资研究报告-培训课件外文版2024.5，游戏内置广告.pptx

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DIGITALTRENDSDigitaladvertisinginNorthAmerica

CHAPTER01NorthAmerica

AdspendingofthedigitaladvertisingmarketinNorthAmericafrom2018to2027(inbillionU.S.dollars)AdspendingofthedigitaladvertisingindustryinNorthAmerica2018-2027450400350401.55374.86347.74319.8129106240.8825020015010050181.63150.14124.09201802019202020212022202320242025202620273Description:TheadspendinginthedigitaladvertisingmarketinNorthAmericawasforecasttocontinuouslyincreasebetween2023and2027byintotal110.4billionU.S.dollars(+37.92percent).Aftertheninthconsecutiveincreasingyear,theindicatorisestimatedtoreach401.55billionU.S.dollarsandthereforeanewpeakin2027.Notably,theadspendingofthedigitaladvertisingmarketwascontinuouslyincreasingoverthepastyears.ReadmoreNote(s):NorthAmerica;2018to2027;includesbannersandvideoads,advertisinginsearchenginesandsocialmedianetworks,onlineclassifieds;doesnotincludee-mailmarketing,audioads,influencermarketingorsponsorships,productsplacement,commission-basedaffiliatesystemsSource(s):DigitalMarketInsights

RevenuegrowthofthedigitaladvertisingmarketinNorthAmericafrom2018to2027RevenuegrowthofdigitaladvertisinginNorthAmerica2018-202735%32.62%30%25%20%15%10%5%27.19%20.99%20.98%11.08%20239.86%20248.79%20228.73%20257.8%20267.12%20270%20182019202020214Description:TheadspendinggrowthinthedigitaladvertisingmarketinNorthAmericawasforecasttocontinuouslydecreasebetween2023and2027byintotalfourpercentagepoints.Afterthefourthconsecutivedecreasingyear,theindicatorisestimatedtoreach7.12percentandthereforeanewminimumin2027.ReadmoreNote(s):UnitedStates;2018to2027;includesbannersandvideoads,advertisinginsearchenginesandsocialmedianetworks,onlineclassifieds;doesnotincludee-mailmarketing,audioads,influencermarketingorsponsorships,productsplacement,commiss