《2024 上海迪士尼度假区快乐旅游趋势报告》英-28页.docVIP

TableofContents

Expert’s/BrandMessage1

2

3

4

Expert’s/BrandMessage2

Foreword

I.Happinesstravelinvogueasconsumerdesiresshiftingfrom

materialenjoymenttoemotionalpleasure

6

i.Thetourismindustrycontributestopeople’swell-beingandthebuildingofahomeaway

fromhome

7

ii.Thereisagrowingshifttowardsprioritizingadeepersenseofinnerful?llmentandconte-

ntmentovermaterialdesiresandexternalmarkersofhappiness

10

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iii.Happinesstravelalwaysinvoguewiththemeparksasthepioneer

II.Theabilitytocreatehappinessandtheeffortsbehindit

i.Devotionto“happiness”–createexperiencesthatprovideemotionalvaluesandasenseofjoy

ii.Surprisesineveryvisit–theinnovationanditerationofproductsandexperiences

iii.Regardlessofageandgender–themeparksbelongtoeveryone

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17

21

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iv.Profoundempathy–meetingtheemotionalneedsfor“self-expression”

31

v.Cityandtourismintegration–immersiveexperiencesthroughtransportationandtourism

synergy

34

vi.Integratingdigitaltechnologiesintotheindustry–technologybringsmorehappiness

totourism

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44

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III.Asustainablecommunityandendlesshappiness

i.Coexistingwiththenaturalenvironmentforsustainablehappiness

ii.Growingwiththecommunity,bringinghappinesstothoseinneed

47

iii.Coexistingwiththecity,becomingabeaconthatpromotesthedevelopmentofthe

culturalandtourismindustry

48

49

iv.Integratingwithdiverseculturetopromoteinternationalexchangesandcooperation

01

DaiBin

JoeSchott

PresidentoftheChinaTourismAcademy

PresidentandGeneralManagerofShanghaiDisneyResort

Ageisnobarriertohappiness.Disneyisasynonymforchildhooddreamsofbeingaprincess

orasuperhero,asourceofhappinessforpeopletoenjoywiththeirfamilies,andaworldof

joyforeveryone.Fromchildrenandteenagerstotheurbanwhite-collarworkersandseniorcit-

izens,anyoneyoungandyoungatheartcanfeelthe