可编辑文档：怪物饮料公司(Monster Beverage)市场前景及投资研究报告-培训课件外文版2024.6.pptx

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可编辑文档：怪物饮料公司(Monster Beverage)市场前景及投资研究报告-培训课件外文版2024.6.pptx

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COMPANIESPRODUCTSMonsterBeverage

CHAPTER01Overview

ConsumptionshareofbeveragesintheUnitedStatesin2022,bysegmentU.S.consumptionshareofbeverages2022,bysegmentConsumptionshare0%5%10%15%20%25%25%30%BottledwaterCarbonatedsoftdrinks(CSD)Coffee18.7%10.8%9.9%9.4%BeerTap/otherMilk7.8%Tea5.4%FruitbeverageSportsDrinksEnergydrinksValue-addedwaterWineandspirits4.2%3%1.5%1.5%1.4%3/statistics/387199/us-consumption-share-of-beverages-by-segmentIn2022,bottledwateraccountedforroughly25percentofbeverageconsumptionintheUnitedStates,makingitthemostconsumedtypeofbeveragethatyear.Value-addedwaterandenergydrinkswereamongtheleastfavoritebeveragesthatyear.ReadmoreNote(s):2022Source(s):BeverageMarketingCorporation;InternationalBottledWaterAssociation

Mostvaluablesoftdrinkbrandsworldwidein2023,basedonbrandvalue(inmillionU.S.dollars)Brandvalueofthemostvaluablesoftdrinkbrandsworldwide2023BrandvalueinmillionU.S.dollars40,00050,00060,000010,00020,00030,00070,00080,00090,000100,00098,004110,000Coca-Cola*NongfuSpringPepsi**21,76418,82618,554RedBull***NespressoYili11,32911,2709,6728,234NescaféFantaDietCoke****MengniuMonster8,1057,7697,6467,4096,633SpriteGatorade4Description:Thisstatisticdepictsthebrandvalueoftheworldsmostvaluablesoftdrinkbrandsin2023.Thatyear,NongfuSpringwasthesecondmostvaluablebeveragebrandworldwidewithabrandvalueofabout21.8billionU.S.dollars.ReadmoreNote(s):Worldwide;2023Source(s):Bloomberg;Kantar;KantarMillwardBrown

Leadingbeveragecompaniesworldwidein2022,basedonsales(inmillionU.S.dollars)Globalbeveragemarket:leadingcompanies2022,basedonsalesSalesinmillionU.S.dollars30,000010,00020,00040,00050,00060,00070,000Anheuser-BuschInBevNestléSA57,78645,16743,000TheCoca-ColaCo.PepsiCoInc.36,283StarbucksCorp.32,25024,785DiageoPLCSuntoryHoldingsLtd.Kirin-LionHoldingsKeurigDrPepperPernodRicard19,71