麦肯锡：2024每位CEO应了解的生成式人工智能报告（英文版）.pdfVIP

QuantumBlack,AlbyMcKinsey

WhateveryCEOshould

knowaboutgenerativeAI

GenerativeAIisevolvingatrecordspeedwhileCEOsarestilllearningthetechnology’s

businessvalueandrisks.Here,weoffersomeofthegenerativeAIessentials.

ThisarticleisacollaborativeeffortbyMichaelChui,RogerRoberts,TanyaRodchenko,AlexSingla,AlexSukharevsky,Lareina

Yee,andDelphineZurkiya,representingviewsfromtheMcKinseyTechnologyCouncilandQuantumBlack,AIbyMcKinsey,

whicharebothpartofMcKinseyDigital.

ImagecreatedbyChrisGrava/DarbyFilmsusinganode-basedvisualprogramminglanguage

May2023

AmidtheexcitementsurroundinggenerativeAgenerativeAItoolmightsuggestupselling

AIsincethereleaseofChatGPT,Bard,Claude,opportunitiestothesalespersoninrealtimebased

Midjourney,andothercontent-creatingtools,CEOsontheactualcontentoftheconversation,drawing

areunderstandablywondering:Isthistechhype,orfrominternalcustomerdata,externalmarkettrends,

agame-changingopportunity?Andifitisthelatter,andsocialmediainfluencerdata.Atthesametime,

whatisthevaluetomybusiness?generativeAIcouldofferafirstdraftofasalespitch

forthesalespersontoadaptandpersonalize.

Thepublic-facingversionofChatGPTreached100

millionusersinjusttwomonths.ItdemocratizedAITheprecedingexampled