包装主体视觉元素设计-色彩应用 双语.pptx

包装主体视觉元素设计DesignofMainVisualElementofPackagingChineseTeaCultureTheImpartingandInheritingandInnovationofNationalCultureTeachingResourceDatabaseofVocationalEducationSpecialty

包装主体视觉元素设计——色彩应用DesignofMainVisualElementofPackaging-ColorApplicationChineseTeaCultureTheImpartingandInheritingandInnovationofNationalCultureTeachingResourceDatabaseofVocationalEducationSpecialty

一、色彩的心理属性1、色彩的冷暖感暖色系，红到橙黄，使人联想到旭日东升和火焰。冷色系，蓝到蓝紫，使人联想到大海、晴空、阴影。中性色系，绿、黄绿、紫、紫红。高明度有冷感，低明度有暖感。高纯度有暖感，低纯度有冷感。无彩色系中白色有冷感，黑色有暖感，灰色属于中性。TeachingResourceDatabaseofVocationalEducationSpecialtyWarmandcoldofcolorThewarmcolor,fromredtoorange,remindspeopleoftherisingsunandflame.Thecoldcolor,frombluetobluepurple,remindspeopleofthesea,clearskyandshadow.Neutralcolor,green,yellowgreen,purpleandpurplered.Highbrightnessiscold,lowbrightnessiswarm.Highpurityiswarmandlowpurityiscold.Intheneutralcolor,whiteiscold,blackiswarmandgrayisneutral.PsychologicalattributeofcolorChineseTeaCultureTheImpartingandInheritingandInnovationofNationalCulture

一、色彩的心理属性2、色彩的轻重感高明度有轻感，低明度有重感。白色最轻，黑色最重。冷色感觉重，暖色感觉轻。浅色密度小，有一种向外扩散的运动现象，给人质量轻的感觉；深色密度大，给人一种内聚感，从而产生份量重的感觉。TeachingResourceDatabaseofVocationalEducationSpecialtyPsychologicalattributeofcolorLightnessandheavinessofcolorHighbrightnesshasafeelingoflightness,whilelowbrightnesshasafeelingofheaviness.Whiteisthelightestandblackistheheaviest.Clodcolorfeelsheavy,warmcolorfeelslight.Lightcolordensityislow,thereisamovementphenomenonofoutwarddiffusion,givingpeoplethefeelingoflightweight;Darkcolorwithhighdensitygivespeopleafeelingofcohesion,resultinginthefeelingofheavyweight.ChineseTeaCultureTheImpartingandInheritingandInnovationofNationalCulture

一、色彩的心理属性3、色彩的华丽感与朴素感与纯度关系最大，其次与明度有关。鲜艳明亮的色彩有华丽感，浑浊深暗的色彩有朴素感。色相对比的配色有华丽感，其中补色最为华丽。强对比色具有华丽感，弱对比色具有朴素感。TeachingResourceDatabaseofVocat