顺来.国潮风茶品牌案例分析.pptx

;;ZhouShunLai;设计思路：以“顺来园”为环境背景，“周顺来”创号年为时代背景，将顺来家族成员作为包装插画素材原型，采用上世纪初期老上海月份牌插画风格，创作完成“芳华、佳园、守艺、远芳、香思”五个系列产品包装。以产品包装讲述顺来百年故事，助力“顺来园”景区文化。

Designideas：TakingShunlaiGardenastheenvironmentalbackgroundandtheyearofZhouShunlaiasthebackgroundofthetimes,themembersoftheShunlaifamilyareusedastheprototypeofthepackagingillustrationmaterial,andtheoldShanghaimonthbrandillustrationstyleintheearlylastcenturyisadoptedtocreatetheFanghua,Jiayuan,Shouyi,Yuanfang,Xiangsifiveseriesofproductpackaging.Tellingthecentury-oldstoryofShunlaiwithproductpackagingandhelpingthecultureoftheShunlaiGardenscenicspot.;环境背景

Environmentalbackground;ZhouShunLai;自立袋

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