可编辑文档：芬兰Northern Savonia目标消费者研究报告-外文版培训课件.pptx

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2024-09-14 发布于广东
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可编辑文档：芬兰Northern Savonia目标消费者研究报告-外文版培训课件.pptx

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CONSUMERSBRANDSTargetaudience:consumersinNorthernSavonia(Finland)ConsumerInsightsReportMarch2024

ConsumerInsightsTargetAudienceReportIntroductionReportoverviewConsumerInsightsGlobalmethodology(1)Design:OnlineSurvey,splitquestionnairedesignThisreportanalysesconsumerswholiveinNorthernSavoniaandcomparesthemtotheaverageconsumerinFinland.Duration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeThereportoffersthereaderacomprehensiveoverviewofconsumersinNorthernSavonia(Finland):whotheyare;whattheylike;whattheythink;andhowRegion:56countriestoreachthem.ItprovidesinsightsontheirNumberofrespondents:demographics,lifestyle,opinions,andmarketingtouchpoints.Additionally,thereportallowsthereadertobenchmarkconsumersinNorthernSavonia(’’region’’)againsttheaverageFinnishconsumer,labelledas’’country’’inthecharts.?12,000+forcountrieswiththeextendedsurvey(includingFinland)?2,000+forthebasicsurveySample:Internetusers,aged18–64,quotassetongenderandageThereportisupdatedregularlyandisbasedondataFieldwork:fromtheConsumerInsightsGlobalsurvey.?ContinuousfromJanuarytoDecember?Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear2(1):SeethefullmethodologyforadetailedoverviewofthestudydesignConsumerInsightsGlobalasofMarch2024Sources:

ConsumersinNorthernSavonia(Finland)Managementsummary:keyinsightsGeneraldemographicsConsumerlifestylePerspectiveandoutlookMarketingtouchpoints14%ofconsumersinNorthernSavoniaareBabyBoomers.LearningnewthingshaslessimportanceArelativelyhighshareofconsumersinConsumersinNorthernSavoniatendtolistentodigitalmusiccontentlessoftenthantheaverageconsumerinFinland.toconsumersinNorthernSavoniathantotheaverageconsumerinFinland.NorthernSavoniathinkthatgovernmentdebtisanissuethatneeds