可编辑文档：法国大东部大区Grand Est目标消费者研究报告-外文版培训课件.pptx

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2024-09-14 发布于广东
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可编辑文档：法国大东部大区Grand Est目标消费者研究报告-外文版培训课件.pptx

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CONSUMERSBRANDSTargetaudience:consumersinGrandEst(France)ConsumerInsightsReportMarch2024

ConsumerInsightsTargetAudienceReportIntroductionReportoverviewConsumerInsightsGlobalmethodology(1)Design:OnlineSurvey,splitquestionnairedesignThisreportanalysesconsumerswholiveinGrandEstandcomparesthemtotheaverageconsumerinFrance.Duration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithThereportoffersthereaderacomprehensiveoverviewofconsumersinGrandEst(France):whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Additionally,thereportallowsthereadertobenchmarkconsumersinGrandEst(’’region’’)againsttheaverageFrenchconsumer,labelledas’’country’’inthecharts.AmericanEnglishofferedasanalternativeRegion:56countriesNumberofrespondents:?12,000+forcountrieswiththeextendedsurvey(includingFrance)?2,000+forthebasicsurveySample:Internetusers,aged18–64,quotassetongenderandageThereportisupdatedregularlyandisbasedondataFieldwork:fromtheConsumerInsightsGlobalsurvey.?ContinuousfromJanuarytoDecember?Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear2(1):SeethefullmethodologyforadetailedoverviewofthestudydesignConsumerInsightsGlobalasofMarch2024Sources:

ConsumersinGrandEst(France)Managementsummary:keyinsightsGeneraldemographicsConsumerlifestylePerspectiveandoutlookMarketingtouchpoints35%ofconsumersinGrandEstareMillennials.ConsumersinGrandEstvaluesimilaraspectsoflifeastheaverageconsumerinFrance.ArelativelyhighshareofconsumersinGrandEstthinkthatimmigrationisanissuethatneedstobeaddressed.17%ofconsumersinGrandEstreadweeklynewspapersinthepast4weeks.35%ofconsumersinGrandEsthaveamediumhouseholdincome.ThesocialnetworkSnapchatismorepopularinGrandEst