可编辑文档：啤酒品牌KPI介绍：德国科罗娜Corona啤酒-外文版培训课件.pptx

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2024-09-19 发布于广东
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可编辑文档：啤酒品牌KPI介绍：德国科罗娜Corona啤酒-外文版培训课件.pptx

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CONSUMERBRANDBrandKPIsforbeer:CoronainGermanyConsumerInsightsMarch2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpactIntroduction:studydetailsThereportMethodologyDesign:OnlineSurveyThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksabrand’sperformanceagainsttheindustryoverallandtheircompetitors.Duration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeOurdataallowsyoutomeasureeachbrand’spositionRegions:Brazil,Germany,India,Mexico,U.S.andUKinthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,usage,loyaltyandmediabuzz.Numberofrespondents:approx.3,720Sample:Internetusers,aged18–64,quotassetongenderandageThisreportisbasedonCorona’sperformanceinthebeermarket.Fieldwork:August2023IfyouwouldliketofindoutmoreabouttheConsumerInsightsatortheBrandProfiler,pleaseclickthelinkbelow.2Sources:ConsumerInsightsGlobal,asofMarch2024

CoronaranksoutsidetheTop10inawarenesswithinthebeermarketIntroduction:keyinsightsWhodoesthebrandappealto?Howdoesthebrandperforminthemarket??ThepopularityratingofCoronais25%?Coronarankssixthinconsumption?Corona’sbrandingresonatesmorewithMillennials?Coronagenerallyappealstomenmorethanwomen?AmongCoronaenthusiasts,42%fallunderthehigh-?Intermsofloyalty,CoronaisoutsidetheTop10inincomecategoryGermany?AmongCoronafans,28%claimthatbeerproducts?Coronahasascoreof20%formediabuzzarepartoftheireverydaylife3

CHAPTER01BrandprofileInthissection,weshowthedemographicsandattitudesofconsumerswhosaytheylikethisbrandversustheshareofindustryusers.Thechapteraimstobringclaritytocompanieswhowantto