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D
OnMarch7,1907,theEnglishstatisticianFrancisGaltonpublishedapaperwhich
illustratedwhathascometobeknownasthe“wisdomofcrowds”effect.The
experimentofestimationheconductedshowedthatinsomecases,theaverageofa
largenumberofindependentestimatescouldbequiteaccurate.
Thiseffectcapitalizesonthefactthatwhenpeoplemakeerrors,thoseerrorsaren’t
alwaysthesame.Somepeoplewilltendtooverestimate,andcometounderestimate.
Whenenoughoftheseerrorsareaveragedtogether,theycanceleachotherout,
resultinginamoreaccurateestimate.Ifpeoplearesimilarandtendtomakethesame
errors,thentheirerrorswon’tcanceleachotherout.Inmoretechnicalterms,the
wisdomofcrowdsrequiresthatpeople’sestimatesbeindependent.Ifforwhatever
reasons,people’serrorsbecomecorrelatedordependent,theaccuracyoftheestimate
willgodown.
ButanewstudyledbyJoaquinNavajasofferedaninterestingtwist(转折)onthis
classicphenomenon.Thekeyfindingofthestudywasthatwhencrowdswerefurther
dividedintosmallergroupsthatwereallowedtohaveadiscussion,theaveragesfrom
thesegroupsweremoreaccuratethanthosefromanequalnumberofindependent
individuals.Forinstance,theaverageobtainedfromtheestimatesoffourdiscussion
groupsoffivewassignificantlymoreaccuratethantheaverageobtainedfrom20
independentindividuals.
Inafollow-upstudywith100universitystudents,theresearcherstriedtogetabetter
senseofwhatthegroupmembersactuallydidintheirdiscussion.Didtheytendtogo
withthosemostconfidentabouttheirestimates?Didtheyfollowthoseleastwillingto
changetheirminds?Thishappenedsomeofthetime,butitwasn’tthedominant
response.Mostfrequently,thegroupsreportedthatthey“sharedargumentsand
reasonedtogether.”Somehow
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