译林版高中英语学案选择性必修第二册精品课件 Unit 1 The mass media Section C Extended reading Other parts (2).ppt

Unit1ThemassmediaSectionCExtendedreadingOtherparts

1语篇研读·文本脉络全明晰2重难探究·能力素养全提升

01语篇研读·文本脉络全明晰

第一步速读课文理清脉络Ⅰ.Fillintheblankswithproperwords.Part1（Para.1）IntroductionPart2（Paras.2-3）____________betweenadvertisingandthemassmediaPart3（Paras.4-6）___________usedbyadvertisersPart4（Para.7）__________________RelationshipTechniquesFuturedevelopment

第二步精读课文领悟细节Ⅱ.Choosethebestanswer.1.Accordingtoparagraph1,whatisthepurposeofadvertising?()BA.Tocollectinformation.B.Topromoteaproductorservice.C.Togiveawarning.D.Toinformpeopleofsomechanges.

2.Whatdoesparagraph3mainlytalkabout?()BA.Anintroductiontothemediaadvertisingcampaign.B.Reasonsforadvertisingonthemassmedia.C.Varietiesofthemassmedia.D.Waysofadvertising.3.Whatkindoflanguagedoesasloganuse?()AA.Uncomplicatedbutunforgettable. B.Commonbutpractical.C.Complexandmeaningful. D.Vividandfluent.4.Whatdoestheword“employ”inparagraph5mean?()CA.Interview. B.Hire. C.Use. D.Takeon.5.Whatisthefutureofadvertising?()BA.Desperate. B.Promising. C.Disappointing. D.Changeless.

第三步深读课文融会提能Ⅲ.Textsummary.Advertisements,whichoftenusewordsandpicturestopersuadepeople1._______（buy）aproductorservice,canbefound2._________wego.A3.__________（success）advertisementwillnotonlymakepeopleawareofaproductorservice,butalsocreateadesiretobuy,behind4._______advertisershavedevelopedwaysofpersuadingpeopleintopurchasingtheirproductsorservices.Oneofthemostcommontechniquesistocreatememorable5.________（slogan）,someofwhichappealtoouremotions.Anothertechniqueemployedbyadvertisersistolinktheircompanyorproductto6.___“brandambassador”.Inaddition,sometobuywhereversuccessfulwhichslogansa

advertisementsarenotsoobvious,inwhichproduct7.__________（place）istypicallyused.Wetakeinthesemarketingmessages8.__________（appear