可编辑文档：波兰汽车用户分析报告：hyundai现代-外文版培训课件2024.7，temu.pptx

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可编辑文档：波兰汽车用户分析报告：hyundai现代-外文版培训课件2024.7，temu.pptx

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CONSUMERSBRANDSCars:HyundaidriversinPolandConsumerInsightsreportMay2024

ConsumerInsightsGlobalsurveyIntroductionReportoverviewGlobalsurveymethodology(1)Design:OnlineSurvey,splitquestionnairedesignThisreportoffersthereaderacomprehensiveoverviewofHyundaidriversinPoland:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Duration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeAdditionally,thereportallowsthereadertobenchmarkHyundaidriversinPoland(’’brandusers’’)againstPolishcardriversingeneral(’’categoryusers’’),andtheoverallPolishconsumer,labelledas’’allrespondents’’inthecharts.Region:56countriesNumberofrespondents:?12,000+forcountrieswiththeextendedsurvey(includingPoland)?2,000+forthebasicsurveyThereportisupdatedquarterlyandisbasedondataSample:Internetusers,aged18–64,quotassetongenderandagefromtheConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.Fieldwork:?ContinuousfromJanuarytoDecember?Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear2Notes:(1):SeethefullmethodologyforadetailedoverviewofthestudydesignConsumerInsightsGlobalasofMay2024Sources:

CHAPTER01Managementsummary?Brandusage?Keyinsights

Hyundairanksoutsidethetop10ofmostdrivencarmakesinPolandManagementsummary:brandusageandcompetitionTop10mostdrivencarmakesinPolandVolkswagenAudi10%9%Ford9%9%OpelBMW7%ToyotaRenaultCitro?nFiat6%6%4%4%4%?koda4Notes:Sources:Whatbrandisyourprimarilyusedcar?;SinglePick;Base:n=1,753cardriversConsumerInsightsGlobalasofMay2024

TheshareofcardriversdrivingHyundaigrewby1percentagepointsinceQ1of2021Managementsummary:brandusagetimelineTimelineofcardrivers

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