可编辑文档：澳大利亚智能家居用户分析报告：Ring-外文版培训课件2024.7，temu.pptx

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可编辑文档：澳大利亚智能家居用户分析报告：Ring-外文版培训课件2024.7，temu.pptx

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CONSUMERSBRANDSSmarthome:RingownersinAustraliaConsumerInsightsreportJune2024

StatistaConsumerInsightsGlobalsurveyIntroductionReportoverviewGlobalsurveymethodology(1)Design:OnlineSurvey,splitquestionnairedesignThisreportoffersthereaderacomprehensiveoverviewofRingownersinAustralia:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Duration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeAdditionally,thereportallowsthereadertoRegion:56countriesbenchmarkRingownersinAustralia(’’brandusers’’)againstAustralianownersofsmarthomedevicesingeneral(’’categoryusers’’),andtheoverallAustralianconsumer,labelledas’’allrespondents’’inthecharts.Numberofrespondents:?12,000+forcountrieswiththeextendedsurvey(includingAustralia)?2,000+forthebasicsurveyThereportisupdatedquarterlyandisbasedondatafromtheStatistaConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.Sample:Internetusers,aged18–64,quotassetongenderandageFieldwork:?ContinuousfromJanuarytoDecember?Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear2Notes:(1):SeethefullmethodologyforadetailedoverviewofthestudydesignSources:StatistaConsumerInsightsGlobalasofJune2024

CHAPTER01Managementsummary?Brandusage?Keyinsights

RingisthesixthmostownedsmarthomebrandinAustraliawithGoogleNestinfirstplaceManagementsummary:brandusageandcompetitionTop10mostownedsmarthomebrandsinAustraliaGoogleNestSamsungPhilips32%31%16%15%LenovoBrilliant11%10%Ringeufy9%8%ADTFrontpointTP-Link/Tapo/Kasa8%7%4Notes:WhichoftheseprovidersdoyouownSmartHomedevicesfrom?’’;MultiPick;Base:n=826ownersofsmarthomedevicesSources:StatistaConsumerInsig