可编辑文档：法国平板电脑用户分析报告：华硕ASUS-外文版培训课件2024.7，temu.pptx

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可编辑文档：法国平板电脑用户分析报告：华硕ASUS-外文版培训课件2024.7，temu.pptx

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CONSUMERSBRANDSTablets:ASUSownersinFranceConsumerInsightsreportJune2024

StatistaConsumerInsightsGlobalsurveyIntroductionReportoverviewGlobalsurveymethodology(1)Design:OnlineSurvey,splitquestionnairedesignThisreportoffersthereaderacomprehensiveoverviewofASUSownersinFrance:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Duration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeAdditionally,thereportallowsthereadertobenchmarkASUSownersinFrance(’’brandusers’’)againstFrenchtabletownersingeneral(’’categoryusers’’),andtheoverallFrenchconsumer,labelledas’’allrespondents’’inthecharts.Region:56countriesNumberofrespondents:?12,000+forcountrieswiththeextendedsurvey(includingFrance)?2,000+forthebasicsurveyThereportisupdatedquarterlyandisbasedondatafromtheStatistaConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.Sample:Internetusers,aged18–64,quotassetongenderandageFieldwork:?ContinuousfromJanuarytoDecember?Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear2Notes:(1):SeethefullmethodologyforadetailedoverviewofthestudydesignSources:StatistaConsumerInsightsGlobalasofJune2024

CHAPTER01Managementsummary?Brandusage?Keyinsights

Withausershareof5%,ASUSisoneofthetop5tabletbrandsinFranceManagementsummary:brandusageandcompetitionTop10mostownedtabletbrandsinFranceApple(iPad)Samsung37%36%Lenovo9%Acer6%5%5%4%3%3%3%ASUSHuaweiAmazon/AmazonFireMicrosoftArchosGoogle4Notes:Whatbrandsarethetabletsinyourhousehold?’’;MultiPick;Base:n=1,211tabletownersSources:StatistaConsumerInsightsGlobalasofJune2024

ThecurrentshareoftabletownersowningASUSisfairlysimilar