可编辑文档：韩国音箱用户分析报告：Bose-外文版培训课件2024.7，temu.pptx

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可编辑文档：韩国音箱用户分析报告：Bose-外文版培训课件2024.7，temu.pptx

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CONSUMERSBRANDSSpeakers:BoseownersinKoreaConsumerInsightsreportJune2024

ConsumerInsightsGlobalsurveyIntroductionReportoverviewGlobalsurveymethodology(1)Design:OnlineSurvey,splitquestionnairedesignThisreportoffersthereaderacomprehensiveoverviewofBoseownersinKorea:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Duration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeAdditionally,thereportallowsthereadertobenchmarkBoseownersinKorea(’’brandusers’’)againstKoreanownersofspeakersingeneral(’’categoryusers’’),andtheoverallKoreanconsumer,labelledas’’allrespondents’’inthecharts.Region:56countriesNumberofrespondents:?12,000+forcountrieswiththeextendedsurvey(includingKorea)?2,000+forthebasicsurveyThereportisupdatedquarterlyandisbasedondataSample:Internetusers,aged18–64,quotassetongenderandagefromtheConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.Fieldwork:?ContinuousfromJanuarytoDecember?Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear2Notes:(1):SeethefullmethodologyforadetailedoverviewofthestudydesignConsumerInsightsGlobalasofJune2024Sources:

CHAPTER01Managementsummary?Brandusage?Keyinsights

BoseisthesixthmostownedspeakerbrandinKoreawithSamsunginfirstplaceManagementsummary:brandusageandcompetitionTop10mostownedspeakerbrandsinKoreaSamsungBritz23%19%KT13%13%AppleJBL12%Bose10%SKT(Nugu)AmazonSony6%5%5%HarmanKardon5%4Notes:Whatbrandsarethespeakersinyourhousehold?’’;MultiPick;Base:n=985ownersofspeakersSources:ConsumerInsightsGlobalasofJune2024

ThecurrentshareofownersofspeakersowningBoseisfairlysimilartoQ1of2021Managementsummary:brandus