可编辑文档：芬兰超市用户分析报告：Tokmanni-外文版培训课件2024.7，temu.pptx

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可编辑文档：芬兰超市用户分析报告：Tokmanni-外文版培训课件2024.7，temu.pptx

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CONSUMERSBRANDSGrocerystores:TokmannishoppersinFinlandConsumerInsightsreportJune2024

ConsumerInsightsGlobalsurveyIntroductionReportoverviewGlobalsurveymethodology(1)Design:OnlineSurvey,splitquestionnairedesignThisreportoffersthereaderacomprehensiveoverviewofTokmannishoppersinFinland:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Duration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeAdditionally,thereportallowsthereadertoRegion:56countriesbenchmarkTokmannishoppersinFinland(’’brandusers’’)againstFinnishgrocerystoreshoppersingeneral(’’categoryusers’’),andtheoverallFinnishconsumer,labelledas’’allrespondents’’inthecharts.Numberofrespondents:?12,000+forcountrieswiththeextendedsurvey(includingFinland)?2,000+forthebasicsurveyThereportisupdatedquarterlyandisbasedondataSample:Internetusers,aged18–64,quotassetongenderandagefromtheConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.Fieldwork:?ContinuousfromJanuarytoDecember?Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear2Notes:(1):SeethefullmethodologyforadetailedoverviewofthestudydesignConsumerInsightsGlobalasofJune2024Sources:

CHAPTER01Managementsummary?Brandusage?Keyinsights

TokmanniistheseventhmostusedgrocerystoreinFinlandwithPrismainfirstplaceManagementsummary:brandusageandcompetitionTop10mostusedgrocerystoresinFinlandPrismaS-marketLidl61%59%57%K-CitymarketK-SupermarketK-MarketTokmanniSale48%42%36%26%14%11%AlepaHalpa-Halli7%4Notes:Fromwhichofthesestoresdoyouregularlybuyfoodandproductsforeverydayuse?;MultiPick;Base:n=2,029grocerystoreshoppersConsumerInsightsGlobalasofJune2024Sources:

The