可编辑文档：韩国在线支付用户分析报告：SmilePay-外文版培训课件2024.7，temu.pptx

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2024-10-17 发布于广东
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可编辑文档：韩国在线支付用户分析报告：SmilePay-外文版培训课件2024.7，temu.pptx

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CONSUMERSBRANDSOnlinepayment:SmilePayusersinKoreaConsumerInsightsreportJune2024

StatistaConsumerInsightsGlobalsurveyIntroductionReportoverviewGlobalsurveymethodology(1)Design:OnlineSurvey,splitquestionnairedesignThisreportoffersthereaderacomprehensiveoverviewofSmilePayusersinKorea:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Duration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeAdditionally,thereportallowsthereadertobenchmarkSmilePayusersinKorea(’’brandusers’’)againstKoreanonlinepaymentusersingeneral(’’categoryusers’’),andtheoverallKoreanconsumer,labelledas’’allrespondents’’inthecharts.Region:56countriesNumberofrespondents:?12,000+forcountrieswiththeextendedsurvey(includingKorea)?2,000+forthebasicsurveyThereportisupdatedquarterlyandisbasedondatafromtheStatistaConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.Sample:Internetusers,aged18–64,quotassetongenderandageFieldwork:?ContinuousfromJanuarytoDecember?Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear2Notes:(1):SeethefullmethodologyforadetailedoverviewofthestudydesignSources:StatistaConsumerInsightsGlobalasofJune2024

CHAPTER01Managementsummary?Brandusage?Keyinsights

SmilePayistheseventhmostusedonlinepaymentserviceinKoreawithNaverPayinfirstplaceManagementsummary:brandusageandcompetitionTop10mostusedonlinepaymentservicesinKoreaNaverPaykakaopayToss72%64%43%SamsungPayKBPay37%29%27%PaycoSmilePayL.pay19%18%14%14%PayPalSSGPay4Notes:Whichonlinepaymentserviceshaveyouusedinthepast12months?;MultiPick;Base:n=618onlinepaymentusersSources:StatistaConsumerInsightsGlobalasofJune202

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