可编辑文档：韩国智能家居用户分析报告：LG-外文版培训课件2024.7，temu.pptx

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2024-10-17 发布于广东
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可编辑文档：韩国智能家居用户分析报告：LG-外文版培训课件2024.7，temu.pptx

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CONSUMERSBRANDSSmarthome:LGownersinKoreaConsumerInsightsreportJune2024

StatistaConsumerInsightsGlobalsurveyIntroductionReportoverviewGlobalsurveymethodology(1)Design:OnlineSurvey,splitquestionnairedesignThisreportoffersthereaderacomprehensiveoverviewofLGownersinKorea:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Duration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeAdditionally,thereportallowsthereadertoRegion:56countriesbenchmarkLGownersinKorea(’’brandusers’’)againstKoreanownersofsmarthomedevicesingeneral(’’categoryusers’’),andtheoverallKoreanconsumer,labelledas’’allrespondents’’inthecharts.Numberofrespondents:?12,000+forcountrieswiththeextendedsurvey(includingKorea)?2,000+forthebasicsurveyThereportisupdatedquarterlyandisbasedondatafromtheStatistaConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.Sample:Internetusers,aged18–64,quotassetongenderandageFieldwork:?ContinuousfromJanuarytoDecember?Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear2Notes:(1):SeethefullmethodologyforadetailedoverviewofthestudydesignSources:StatistaConsumerInsightsGlobalasofJune2024

CHAPTER01Managementsummary?Brandusage?Keyinsights

LGisthesecondmostownedsmarthomebrandinKoreaafterSamsungandhasausershareof26%Managementsummary:brandusageandcompetitionTop10mostownedsmarthomebrandsinKoreaSamsungLG28%26%KTGiGAloTSKTelecomKDNavienGoogleNestKakaohomeKocom18%12%12%10%10%9%9%CommaxJungKorea8%4Notes:WhichoftheseprovidersdoyouownSmartHomedevicesfrom?’’;MultiPick;Base:n=702ownersofsmarthomedevicesSources:StatistaConsumerInsightsGlobalasofJune2024

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