可编辑文档：荷兰超市配送服务用户分析报告：Albert Heijn-外文版培训课件2024.7，temu.pptx

CONSUMERSBRANDSGrocerydelivery:AlbertHeijnusersintheNetherlandsConsumerInsightsreportJune2024

ConsumerInsightsGlobalsurveyIntroductionReportoverviewGlobalsurveymethodology(1)Design:OnlineSurvey,splitquestionnairedesignThisreportoffersthereaderacomprehensiveoverviewofAlbertHeijnusersintheNetherlands:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Duration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeRegion:56countriesAdditionally,thereportallowsthereadertoNumberofrespondents:benchmarkAlbertHeijnusersintheNetherlands(’’brandusers’’)againstDutchgrocerydeliveryusersingeneral(’’categoryusers’’),andtheoverallDutchconsumer,labelledas’’allrespondents’’inthecharts.?12,000+forcountrieswiththeextendedsurvey(includingtheNetherlands)?2,000+forthebasicsurveySample:Internetusers,aged18–64,quotassetongenderandageThereportisupdatedquarterlyandisbasedondatafromtheConsumerInsightsGlobalsurvey,anFieldwork:internationalsurveythatcoversmorethan15,000brandsacross56countries.?ContinuousfromJanuarytoDecember?Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear2Notes:(1):SeethefullmethodologyforadetailedoverviewofthestudydesignConsumerInsightsGlobalasofJune2024Sources:

CHAPTER01Managementsummary?Brandusage?Keyinsights

Withausershareof44%,AlbertHeijnisbyfarthemostusedgrocerydeliveryserviceintheNetherlandsManagementsummary:brandusageandcompetitionTop10mostusedgrocerydeliveryservicesintheNetherlandsAlbertHeijn44%Jumbo26%Picnic23%HelloFresh12%11%10%CoopBeerwulfPlusAmazon/AmazonFresh/AmazonPantryDeBuurtboer10%10%8%8%AllerhandeBox4Notes:Fromwhichoftheseprovidershaveyouorderedgroceries,beveragesormealkitso