化妆品基础知识单价参考.docxVIP

化妆品基础知识单价参考

目录

一、化妆品概述..............................................3

1.化妆品的定义..........................................3

2.化妆品的作用..........................................4

3.化妆品的分类..........................................5

二、化妆品原料..............................................7

1.基本成分..............................................7

2.常见原料介绍..........................................9

a.玻尿酸.............................................10

b.胶原蛋白...........................................11

c.氨基酸.............................................12

d.维生素.............................................13

e.矿物元素...........................................14

三、化妆品包装.............................................15

1.包装材料.............................................16

a.纸质包装...........................................17

b.塑料包装...........................................19

c.金属包装...........................................20

d.玻璃包装...........................................21

2.包装设计.............................................22

四、化妆品价格构成.........................................24

1.原料成本.............................................25

2.加工成本.............................................27

3.运输成本.............................................28

4.销售成本.............................................29

五、化妆品价格影响因素.....................................30

1.品牌效应.............................................30

2.产品功效.............................................31

3.包装成本.............................................32

4.市场需求.............................................34

5.竞争状况.............................................35

六、化妆品价格策略.........................................36

1.成本导向定价.........................................37

2.竞争导向定价.........................................37

3.需求导向定价.........................................38

4.心理导向定价.........................................39

七、化妆品价格调整..............