可编辑文档：美国在线电视行业市场前景及投资研究报告-外文版培训课件2024.7，temu.pptx

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可编辑文档：美国在线电视行业市场前景及投资研究报告-外文版培训课件2024.7，temu.pptx

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DIGITALTRENDSOnlineTVintheUnitedStates

CHAPTER01Overview

NumberoftelevisionhouseholdsintheUnitedStatesin2023and2027,bytype(inmillions)NumberofTVhouseholdsintheU.S.2023-2027,bytype20232027706050403020100665454411815PayTVBroadbandonlynon-payTVOver-the-airnon-payTV3Description:Estimatesshowedthatbytheendof2023,thenumberofpayTVhouseholdsintheU.S.wouldamountto66million.Bycomparison,thenumberofbroadband-onlyhouseholdsisforecasttobe41million,andthenumberofover-the-airTVhouseholdsisestimatedtobeevenlower.However,whilethebroadband-onlyandover-the-airhouseholdcountwillprobablyincreasebetween2023and2027,payTVhouseholdswilldeclinebyfivepercent.ReadmoreNote(s):UnitedStates;2023;forecastSource(s):Activate;eMarketer;MoffettNathanson;Nielsen;SPGlobal;USCensusBureau;WellsFargo

AveragedailytimespentwatchingtraditionalTVanddigitalvideointheUnitedStatesfrom2021to2025(inhours.minutes)TimespentwatchingTVanddigitalvideointheU.S.2021-2025TraditionalTVDigitalvideo3.384.54.03.53.02.52.01.51.00.50.063.133.022.552.482021202220232024*2025*4Description:Estimatessuggestthatin2024U.S.adultswillspendanaverageofnearlythreehourswatchingtraditionalTVeachday.Thisfigurehasgenerallyfalleninrecentyearsandthedownwardtrendisforecasttocontinueintheyearstocome.Theonlyexceptiontothistrendistheyear2020,whenconsumptionincreasedduetoagrowthinmediaconsumptionduringthecoronavirusoutbreak.ReadmoreNote(s):UnitedStates;2021to2023;18yearsandolder;*ForecastfromFebruary2024.ReadmoreSource(s):eMarketer;InsiderIntelligence

NumberofhouseholdsusingselectedTVandvideoplatformtypesintheUnitedStatesin3rdquarter2022and1stquarter2024(inmillions)NumberofTVandvideohouseholdsintheU.S.2022-2024,byplatformtypeQ32022Q12024120100806040200110105.568.465.555.330.918.718