可编辑文档：美国音箱用户分析报告：huawei遥遥领先-外文版培训课件2024.7，temu.pptx

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可编辑文档：美国音箱用户分析报告：huawei遥遥领先-外文版培训课件2024.7，temu.pptx

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CONSUMERSBRANDSSpeakers:HuaweiownersintheUnitedStatesConsumerInsightsreportJune2024

ConsumerInsightsGlobalsurveyIntroductionReportoverviewGlobalsurveymethodology(1)Design:OnlineSurvey,splitquestionnairedesignThisreportoffersthereaderacomprehensiveoverviewofHuaweiownersintheUnitedStates:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Duration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeRegion:56countriesAdditionally,thereportallowsthereadertobenchmarkHuaweiownersintheUnitedStates(’’brandusers’’)againstU.S.ownersofspeakersingeneral(’’categoryusers’’),andtheoverallU.S.consumer,labelledas’’allrespondents’’inthecharts.Numberofrespondents:?12,000+forcountrieswiththeextendedsurvey(includingtheUnitedStates)?2,000+forthebasicsurveySample:Internetusers,aged18–64,quotassetongenderandageThereportisupdatedquarterlyandisbasedondatafromtheConsumerInsightsGlobalsurvey,anFieldwork:internationalsurveythatcoversmorethan15,000brandsacross56countries.?ContinuousfromJanuarytoDecember?Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear2Notes:(1):SeethefullmethodologyforadetailedoverviewofthestudydesignConsumerInsightsGlobalasofJune2024Sources:

CHAPTER01Managementsummary?Brandusage?Keyinsights

Huaweiranksoutsidethetop10ofmostownedspeakerbrandsintheU.S.Managementsummary:brandusageandcompetitionTop10mostownedspeakerbrandsintheU.S.AmazonBose47%26%24%JBLSony20%Apple18%GoogleNestPhilips6%6%HarmanKardonPioneer5%4%4%Logitech4Notes:Whatbrandsarethespeakersinyourhousehold?’’;MultiPick;Base:n=5,447ownersofspeakersSources:ConsumerInsightsGlobalasofJune2024

ThecurrentshareofownersofspeakersowningHuaweii