可编辑文档：美国超市用户分析报告：Target-外文版培训课件2024.7，temu.pptx

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可编辑文档：美国超市用户分析报告：Target-外文版培训课件2024.7，temu.pptx

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CONSUMERSBRANDSGrocerystores:TargetshoppersintheUnitedStatesConsumerInsightsreportJune2024

ConsumerInsightsGlobalsurveyIntroductionReportoverviewGlobalsurveymethodology(1)Design:OnlineSurvey,splitquestionnairedesignThisreportoffersthereaderacomprehensiveoverviewofTargetshoppersintheUnitedStates:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Duration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeRegion:56countriesAdditionally,thereportallowsthereadertoNumberofrespondents:benchmarkTargetshoppersintheUnitedStates(’’brandusers’’)againstU.S.grocerystoreshoppersingeneral(’’categoryusers’’),andtheoverallU.S.consumer,labelledas’’allrespondents’’inthecharts.?12,000+forcountrieswiththeextendedsurvey(includingtheUnitedStates)?2,000+forthebasicsurveySample:Internetusers,aged18–64,quotassetongenderandageThereportisupdatedquarterlyandisbasedondatafromtheConsumerInsightsGlobalsurvey,anFieldwork:internationalsurveythatcoversmorethan15,000brandsacross56countries.?ContinuousfromJanuarytoDecember?Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear2Notes:(1):SeethefullmethodologyforadetailedoverviewofthestudydesignConsumerInsightsGlobalasofJune2024Sources:

CHAPTER01Managementsummary?Brandusage?Keyinsights

TargetisthesecondmostusedgrocerystoreintheU.S.afterWalmartandhasausershareof26%Managementsummary:brandusageandcompetitionTop10mostusedgrocerystoresintheU.S.WalmartTarget65%26%26%AldiCostco24%23%KrogerSam’sClubFoodLionWholeFoodsMarketsBJ’s20%12%12%11%11%Albertsons4Notes:Fromwhichofthesestoresdoyouregularlybuyfoodandproductsforeverydayuse?;MultiPick;Base:n=10,051grocerystoreshoppersConsumer