可编辑文档：美国头戴耳机用户分析报告：Philips飞利浦-外文版培训课件2024.7，temu.pptx

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可编辑文档：美国头戴耳机用户分析报告：Philips飞利浦-外文版培训课件2024.7，temu.pptx

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CONSUMERSBRANDSHeadphones:PhilipsusersintheUnitedStatesConsumerInsightsreportJune2024

ConsumerInsightsGlobalsurveyIntroductionReportoverviewGlobalsurveymethodology(1)Design:OnlineSurvey,splitquestionnairedesignThisreportoffersthereaderacomprehensiveoverviewofPhilipsusersintheUnitedStates:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Duration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeRegion:56countriesAdditionally,thereportallowsthereadertobenchmarkPhilipsusersintheUnitedStates(’’brandusers’’)againstU.S.headphoneusersingeneral(’’categoryusers’’),andtheoverallU.S.consumer,labelledas’’allrespondents’’inthecharts.Numberofrespondents:?12,000+forcountrieswiththeextendedsurvey(includingtheUnitedStates)?2,000+forthebasicsurveySample:Internetusers,aged18–64,quotassetongenderandageThereportisupdatedquarterlyandisbasedondatafromtheConsumerInsightsGlobalsurvey,anFieldwork:internationalsurveythatcoversmorethan15,000brandsacross56countries.?ContinuousfromJanuarytoDecember?Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear2Notes:(1):SeethefullmethodologyforadetailedoverviewofthestudydesignConsumerInsightsGlobalasofJune2024Sources:

CHAPTER01Managementsummary?Brandusage?Keyinsights

Philipsranksoutsidethetop10ofmostusedheadphonebrandsintheU.S.Managementsummary:brandusageandcompetitionTop10mostusedheadphonebrandsintheU.S.AppleBeats39%18%JBL14%14%BoseSamsungSony13%12%SkullcandyLG8%8%Anker5%5%AudioTechnica4Notes:Whatbrandareyourpersonalheadphones?;MultiPick;Base:n=5,987headphoneusersConsumerInsightsGlobalasofJune2024Sources:

TheshareofheadphoneusersusingPhilipsgrewby1percentagepointsin