可编辑文档：美国头戴耳机用户分析报告：Bose-外文版培训课件2024.7，temu.pptx

下载文档

1
0
约1.99万字
约 32页
2024-10-19 发布于广东
举报
版权申诉
保障服务

可编辑文档：美国头戴耳机用户分析报告：Bose-外文版培训课件2024.7，temu.pptx

1、本文档共32页，可阅读全部内容。
2、原创力文档（book118）网站文档一经付费（服务费），不意味着购买了该文档的版权，仅供个人/单位学习、研究之用，不得用于商业用途，未经授权，严禁复制、发行、汇编、翻译或者网络传播等，侵权必究。
3、本站所有内容均由合作方或网友上传，本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺！文档内容仅供研究参考，付费前请自行鉴别。如您付费，意味着您自己接受本站规则且自行承担风险，本站不退款、不进行额外附加服务；查看《如何避免下载的几个坑》。如果您已付费下载过本站文档，您可以点击这里二次下载。
4、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等，请点击“版权申诉”（推荐），也可以打举报电话：400-050-0827(电话支持时间：9:00-18:30)。

CONSUMERSBRANDSHeadphones:BoseusersintheUnitedStatesConsumerInsightsreportJune2024

ConsumerInsightsGlobalsurveyIntroductionReportoverviewGlobalsurveymethodology(1)Design:OnlineSurvey,splitquestionnairedesignThisreportoffersthereaderacomprehensiveoverviewofBoseusersintheUnitedStates:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Duration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeAdditionally,thereportallowsthereadertobenchmarkBoseusersintheUnitedStates(’’brandusers’’)againstU.S.headphoneusersingeneral(’’categoryusers’’),andtheoverallU.S.consumer,labelledas’’allrespondents’’inthecharts.Region:56countriesNumberofrespondents:?12,000+forcountrieswiththeextendedsurvey(includingtheUnitedStates)?2,000+forthebasicsurveyThereportisupdatedquarterlyandisbasedondataSample:Internetusers,aged18–64,quotassetongenderandagefromtheConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.Fieldwork:?ContinuousfromJanuarytoDecember?Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear2Notes:(1):SeethefullmethodologyforadetailedoverviewofthestudydesignConsumerInsightsGlobalasofJune2024Sources:

CHAPTER01Managementsummary?Brandusage?Keyinsights

Withausershareof14%,Boseisoneofthetop5headphonebrandsintheU.S.Managementsummary:brandusageandcompetitionTop10mostusedheadphonebrandsintheU.S.AppleBeats39%18%JBL14%14%BoseSamsungSony13%12%SkullcandyLG8%8%Anker5%5%AudioTechnica4Notes:Whatbrandareyourpersonalheadphones?;MultiPick;Base:n=5,987headphoneusersConsumerInsightsGlobalasofJune2024Sources:

ThecurrentshareofheadphoneusersusingBoseisfairlysimilartoQ1of2