微博营销十大成功案例.docxVIP

微博营销十大成功案例

目录

一、品牌宣传与提升..........................................3

1.案例一................................................4

背景介绍...............................................5

营销策略...............................................5

成功点分析.............................................7

2.案例二................................................8

背景介绍...............................................9

营销策略..............................................10

成功点分析............................................11

二、产品推广与销售.........................................13

1.案例三...............................................14

背景介绍..............................................15

营销策略..............................................16

成功点分析............................................18

2.案例四...............................................20

背景介绍..............................................21

营销策略..............................................21

成功点分析............................................23

三、客户服务与互动.........................................24

1.案例五...............................................26

背景介绍..............................................27

营销策略..............................................28

成功点分析............................................29

2.案例六...............................................32

背景介绍..............................................33

营销策略..............................................34

成功点分析............................................35

四、社会责任与公益活动.....................................36

1.案例七...............................................38

背景介绍..............................................39

营销策略..............................................39

成功点分析............................................41

2.案例八...............................................42

背景介绍..............................................43

营销策略..............................................44

成功点分