《跨境电子商务（英语）》教学大纲.docx

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《Cross-BorderE-Commerce》(English)Syllabus

CourseCode：031292B

CourseType：OptionalCourse

Periods：32Theoreticalpart：26PracticalPart：6

Credit：2

Targetstudents：Internationaltrade

PreparatoryCourses：InternationalBusiness

Objectives

“Cross-BorderE-Commerce”isanimportantoptionalcourseofinternationaleconomiesandtrade.NowadaysCross-BorderElectronicCommercehasbeenanimportantorganizationalformininternationaltrade,andlearningitsdevelopmentisconducivetodeepeningunderstandingofinternationaltrade.Thisnewcoursecanconformarecentdevelopmentofinternationaltrade,anditspracticaloperationisstrong,sostudentscanhaveabetterunderstandingofe-commerce’soperationmode.

Throughthelearningofthiscourse,wehopestudentscanachievethesegoals:

UnderstandthemodeofCross-BorderElectronicCommerce.

AcquireagoodknowledgeofrulesandbasicoperationofThird-partye-commerceplatform,businesspromotionandcustomerservice.

AnalyzetheimpactofCross-BorderElectronicCommercetointernationaltrade.

Theteachingof“Cross-BorderE-Commerce”takesthecross-bordere-commerceplatformasthecarriertounderstandandmastertheoperationmode,businessprocessandactivitymanagementofcross-bordere-commerceunderthebackgroundofglobalproductionnetwork.IntheprocessofIdeologicalandpoliticalconstructionofthecourse,theteachingobjectivesareasfollows:

（1）Throughtheanalysisofthedevelopmenttrendofcross-bordere-commerceindustryathomeandabroad,weshouldcorrectlyunderstandthedevelopmenttrendoftheworldandChina,andunderstandthekeytechnologiesanddevelopmenttrendsofcross-bordere-commerceathomeandabroad.

（2）Throughthecomparativeanalysisofcross-bordere-commerceplatformsathomeandabroad,wecancorrectlyunderstandtheChinesecharacteristicsandinternationalcomparison,strengthentheindustryconfidenceofChinase-commercedevelopment,