可编辑文档-波兰运动播客听众目标客户分析报告-培训课件2024.7,temu.ppt

CONSUMERSBRANDS

Targetaudience:Sportspodcast

listenersinPolanConsumerInsightsreport

June2024

ConsumerInsightsTargetAudienceReport

Introduction

ReportoverviewConsumerInsightsGlobalmethodology

(1)

Thisreportanalysesconsumerswhoanswered

’’Sports’’tothemulti-pickquestion’’Ingeneral,whichofthefollowingpodcastgenresdoyoulistento?’’.

ThereportoffersthereaderacomprehensiveoverviewofsportspodcastlistenersinPoland:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Additionally,thereportallowsthereadertobenchmarksportspodcastlistenersinPoland(’’targetaudience’’)againsttheaveragePolishconsumer,labelledas’’allrespondents’’inthecharts.

ThereportisupdatedquarterlyandisbasedondatafromtheConsumerInsightsGlobalsurvey.

Design:OnlineSurvey,splitquestionnairedesignDuration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Region:56countries

Numberofrespondents:

•12,000+forcountrieswiththeextendedsurvey(includingPoland)

•2,000+forthebasicsurvey

Sample:Internetusers,aged18–64,quotassetongenderandage

Fieldwork:

•ContinuousfromJanuarytoDecember

•Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear

2

Notes:(1):Seethefullmethodologyforadetailedoverviewofthestudydesign

Sources:

ConsumerInsightsGlobalasofJune2024

SportspodcastlistenersinPoland

Managementsummary:keyinsights

DemographicprofileConsumerlifestyleConsumerattitudesMarketingtouchpoints

Sportspodcastlistenerstendtobeyounger,46%areMillennials.

Sportspodcastlistenersare

predominantlymale.

Manysportspodcastlistenershaveahighannualhouseholdincome.

31%ofsportspodcastlistenersliveinamedium-sizedtown.

Careeradvancementhasmoreimportancetosports