可编辑文档-墨西哥在线购物网站用户分析报告：全球速卖通（AliExpress）-外文版培训课件2024.7，temu.ppt

CONSUMERSBRANDS

Onlineshops:AliExpress

shoppersinMexicConsumerInsightsreport

June2024

StatistaConsumerInsightsGlobalsurvey

IntroductioReportoverviewGlobalsurveymethodology

(1)

ThisreportoffersthereaderacomprehensiveoverviewofAliExpressshoppersinMexico:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.

Additionally,thereportallowsthereadertobenchmarkAliExpressshoppersinMexico(’’brandusers’’)againstMexicanonlineshoppersingeneral(’’categoryusers’’),andtheoverallMexicanconsumer,labelledas’’allrespondents’’inthecharts.

ThereportisupdatedquarterlyandisbasedondatafromtheStatistaConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.

Design:OnlineSurvey,splitquestionnairedesignDuration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Region:56countries

Numberofrespondents:

•12,000+forcountrieswiththeextendedsurvey(includingMexico)

•2,000+forthebasicsurvey

Sample:Internetusers,aged18–64,quotassetongenderandage

Fieldwork:

•ContinuousfromJanuarytoDecember

•Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear

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Notes:(1):SeethefullmethodologyforadetailedoverviewofthestudydesignSources:StatistaConsumerInsightsGlobalasofJune2024

CHAPTER01

Managementsummary•Brandusage

•Keyinsights

Withausershareof23%,AliExpressisoneofthetop5onlineshopsinMexicoManagementsummary:brandusageandcompetition

Top10mostusedonlineshopsinMexico

Amazon

63%

.mx

54%

Walmart

32%

SHEIN

AliExpress

liverpool.c25%

23%

22%

.mx

HomeDepot

Cos12%

11%

4

Notes:Whichoftheseonlineshopshaveyouboughtsomethingfrominthepast12months?;MultiPick;Base:n=2,032onlineshoppers

So