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CONSUMERSBRANDS

Targetaudience:Non-alcoholicbeerdrinkersintheU.S.

ConsumerInsightsreport

June2024

ConsumerInsightsTargetAudienceReport

Introduction

ReportoverviewConsumerInsightsGlobalmethodology

(1)

Thisreportanalysesconsumerswhoanswered’’Non-alcoholicbeer’’tothemulti-pickquestion’’Whichofthesebeverageproductsdoyouconsumeregularly?’’.

Thereportoffersthereaderacomprehensiveoverviewofnon-alcoholicbeerdrinkersintheUnitedStates:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Additionally,thereportallowsthereadertobenchmarknon-alcoholicbeerdrinkersintheUnitedStates(’’targetaudience’’)againsttheaverageU.S.consumer,labelledas’’allrespondents’’inthecharts.

ThereportisupdatedquarterlyandisbasedondatafromtheConsumerInsightsGlobalsurvey.

Design:OnlineSurvey,splitquestionnairedesignDuration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Region:56countries

Numberofrespondents:

•12,000+forcountrieswiththeextendedsurvey(includingUnitedStates)

•2,000+forthebasicsurvey

Sample:Internetusers,aged18–64,quotassetongenderandage

Fieldwork:

•ContinuousfromJanuarytoDecember

•Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear

2

Notes:(1):Seethefullmethodologyforadetailedoverviewofthestudydesign

Sources:

ConsumerInsightsGlobalasofJune2024

Non-alcoholicbeerdrinkersintheUnitedStates

Managementsummary:keyinsights

DemographicprofileConsumerlifestyleConsumerattitudesMarketingtouchpoints

Non-alcoholicbeerdrinkerstendtobeyounger,57%areMillennials.

66%ofnon-alcoholicbeerdrinkersaremale.

Non-alcoholicbeerdrinkerstypicallyhaveahighannualhouseholdincome.

Non-alcoholicbeerdrinkersaremorelikely