可编辑文档-中国股权投资目标客户分析报告-培训课件2024.7,temu.ppt

CONSUMERSBRANDS

Targetaudience:Equity

investmentownersinChinConsumerInsightsreport

May2024

ConsumerInsightsTargetAudienceReport

Introduction

ReportoverviewConsumerInsightsGlobalmethodology

(1)

Thisreportanalysesconsumerswhoanswered’’Equityinvestment(stocks/investmentfunds)’’tothemulti-pickquestion’’Whichofthesefinancialproductsandinvestmentsdoyoucurrentlyuse/own?’’.

ThereportoffersthereaderacomprehensiveoverviewofequityinvestmentownersinChina:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Additionally,thereportallowsthereadertobenchmarkequityinvestmentownersinChina(’’targetaudience’’)againsttheaverageChineseconsumer,labelledas’’allrespondents’’inthecharts.

ThereportisupdatedquarterlyandisbasedondatafromtheConsumerInsightsGlobalsurvey.

Design:OnlineSurvey,splitquestionnairedesignDuration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Region:56countries

Numberofrespondents:

•12,000+forcountrieswiththeextendedsurvey(includingChina)

•2,000+forthebasicsurvey

Sample:Internetusers,aged18–64,quotassetongenderandage

Fieldwork:

•ContinuousfromJanuarytoDecember

•Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear

2

Notes:(1):Seethefullmethodologyforadetailedoverviewofthestudydesign

Sources:

ConsumerInsightsGlobalasofMay2024

EquityinvestmentownersinChina

Managementsummary:keyinsights

DemographicprofileConsumerlifestyleConsumerattitudesMarketingtouchpoints

Equityinvestmentownerstendtobeyounger,55%areMillennials.

55%ofequityinvestmentownersaremale.

Manyequityinvestmentownershaveahighannualhouseholdincome.

Equityinvestmentownersaremorelikelytoliveincitiesandurbanar