新媒体时代消费者网络维权的三方演化博弈分析.docxVIP

新媒体时代消费者网络维权的三方演化博弈分析

目录

1.内容概要................................................3

1.1研究背景与意义.......................................3

1.2博弈论在新媒体时代消费者网络维权中的应用.............4

1.3研究内容与方法.......................................6

2.新媒体与网络维权概述....................................6

2.1新媒度时代的特征.....................................7

2.2消费者网络维权的现状与挑战...........................8

3.三方演化博弈理论基础...................................10

3.1博弈论基本概念......................................11

3.2演化博弈论原理......................................13

3.3三方演化博弈模型构建................................14

4.新媒体时代消费者网络维权的博弈主体.....................15

4.1消费者行为分析......................................17

4.2商家行为分析........................................19

4.3监管机构行为分析....................................20

5.三方演化博弈的动态模型.................................21

5.1博弈模型设定........................................23

5.2消费者行为演化策略..................................25

5.3商家激励相容策略....................................26

5.4监管机构的角色与策略................................28

6.新媒体时代消费者网络维权边界条件与支付矩阵.............29

6.1博弈边界条件的确定..................................31

6.2消费者、商家与监管机构的支付矩阵.....................32

7.三方演化博弈的均衡分析.................................33

7.1演化稳定策略(ESS)分析...............................35

7.2博弈均衡的动态演化..................................37

7.3各主体行为的持久均衡................................38

8.新媒体时代消费者网络维权策略优化.......................39

8.1消费者维权策略优化..................................41

8.2商家行为规范策略优化................................42

8.3监管机构监管机制优化................................44

9.案例分析...............................................45

9.1典型案例介绍........................................46

9.2案例博弈分析........................................47

9.3案例经验教训与启示..................................48

10.结论与建议............................................50

10.1研究总结...........................................51

10.2政策建议...........................................52

10.3未