装饰装修公司业务员培训教程.docxVIP

装饰装修公司业务员培训教程

目录

1.内容简述................................................4

1.1培训目的.............................................4

1.2培训对象.............................................5

2.行业概述................................................5

2.1装饰装修行业背景.....................................6

2.2市场分析.............................................7

2.3行业趋势.............................................9

3.公司简介...............................................10

3.1公司发展历程........................................11

3.2公司优势与特色......................................12

3.3公司价值观与企业文化................................12

4.业务员职业素养.........................................13

4.1职业道德............................................15

4.2技术素养............................................16

4.3沟通技巧............................................17

4.4团队协作............................................18

5.客户关系管理...........................................19

5.1客户需求分析........................................20

5.2客户沟通策略........................................21

5.3客户投诉处理........................................22

5.4客户关系维护........................................23

6.产品知识...............................................24

6.1装饰材料介绍........................................25

6.2装修风格解读........................................25

6.3产品质量标准........................................27

6.4产品价格体系........................................27

7.市场营销策略...........................................28

7.1城场定位............................................30

7.2竞争对手分析........................................31

7.3营销策略制定........................................32

7.4促销活动策划........................................33

8.销售技巧...............................................33

8.1产品展示技巧........................................34

8.2谈判技巧............................................36

8.3客户心理掌握........................................37

8.4成交技巧提升........................