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Chapter13E-CommerceStrategyandGlobalEC
Copyright?2010PearsonEducation,Inc.PublishingasPrenticeHallLearningObjectivesDescribethestrategicplanningprocess.Describethepurposeandcontentofabusinessplanandabusinesscase.Understandhowe-commerceimpactsthestrategicplanningprocess.Understandhowtoformulate,justify,andprioritizeECapplications.13-1
Copyright?2010PearsonEducation,Inc.PublishingasPrenticeHallLearningObjectivesDescribestrategyimplementationandassessment,includingtheuseofmetrics.EvaluatetheissuesinvolvedinglobalEC.AnalyzetheimpactofEConsmallandmedium-sizedbusinesses.13-2
Copyright?2010PearsonEducation,Inc.PublishingasPrenticeHallOrganizationalStrategy:
ConceptsandOverviewstrategy Abroad-basedformulaforhowabusinessisgoingtoaccomplishitsmission,whatitsgoalsshouldbe,andwhatplansandpolicieswillbeneededtocarryoutthosegoals13-3
Copyright?2010PearsonEducation,Inc.PublishingasPrenticeHallOrganizationalStrategy:
ConceptsandOverviewSTRATEGYANDTHEWEBENVIRONMENTPorter’sCompetitiveForcesModelandStrategiesThefivemajorforcesinanindustrythataffectthedegreeofcompetitionand,ultimately,thedegreeofprofitabilityare:1.Threatofentryofnewcompetitors2.Bargainingpowerofsuppliers3.Bargainingpowerofcustomersorbuyers4.Threatofsubstituteproductsorservices5.Rivalryamongexistingfirmsintheindustry13-4
Copyright?2010PearsonEducation,Inc.PublishingasPrenticeHall13-5
Copyright?2010PearsonEducation,Inc.PublishingasPrenticeHallOrganizationalStrategy:
ConceptsandOverviewTheImpactoftheInternete-commercestrategy(e-strategy) TheformulationandexecutionofavisionofhowaneworexistingcompanyintendstodobusinesselectronicallyStrategicPlanningforITandECstrategicinformationsystemsplanning(SISP) Aprocessfordevelopingastrategyandplansforaligninginformationsystems(
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