Neocrm销售易：2024年上市企业增长蓝皮书.pdf

上市企业增长蓝皮书

以客户为中心的业务数字化建设洞察及实践指南

体系构建迭代升级策略调整实战落地经验回顾

目录

前言：上市企业竞争力构建-五大要素是基石，数字化支撑是关键·····················02

01第一章：实现业务基本盘的稳定和新型业务的提升··························04

1.1新老业务模式不同，依靠数字化手段实现差异化管理·········································05

1.2集团管理统分结合，推动海内外业务协同发展················································08

02第二章：打通业务流程，内外高效协同，提升企业运营效率················11

2.1打通前后端实现产、销协同，及时响应市场及客户需求·········································12

2.2优化营销流程，市场销售高效协作共促发展··················································14

2.3一站式门户连接数千家经销商，品牌-经销商高效协同········································16

03第三章：打造可复制销售管理模型及项目管理模型，实现持续盈利······18

3.1利用销售管理模型与数字化工具，有效把控项目商机动态·····································19

3.2精细化项目管理，控制项目成本保障项目利润················································21

04第四章：新技术应用提升业务效率及人员效率，激发企业创造力·········23

4.1创造渠道管理新场景，实现品牌-渠道高效互动··············································24

4.2AI赋能企业内部，提升业务用户体验························································25

05第五章：保证数据安全、合规经营，守好可持续发展底线···················28

5.1选对数字化伙伴，让海内外业务更安全······················································29

《上市企业增长蓝皮书》01

证言

佳都科技CIO王伟沃尔核材CIO周国华

从多年使用SaaS应用的情况来看，在按照业务属性沃尔核材秉承“一个沃尔一套系统”的数字化理

定制与开发方面，销售易平台做得最好。在销售易念，在CRM领域将原有的几个CRM统一为销售易

CRM上进行任何修改、优化都不需要经历复杂流CRM，其集成效应以及品牌效应十分显著。当我们

程。除此外，销售易所提供的接口以及规范，能让我向客户介绍我们采用的是销售易CRM这一情况时，

们无需接受深入培训即可实现SaaS平台与本地化部会让客户觉得我们是一家富有创新精神且内部管理

署应用之间数据的无缝衔接，这点确实难能可贵。极为严谨的企业。

锐捷网络区域整合营销总负责人张青海能达数字化营销副总监孙锦超

在线索收集后的验证和分发环节，市场与销售的合作