全文可编辑-澳大利亚健康应用程序APP用户目标客户分析报告-外文版培训课件2024.10,temu.ppt

温馨提示：

以下内容均为外文报告原文，请外语不好的同学谨慎打开。

CONSUMERSBRANDS

Targetaudience:Healthapp

usersinAustraliConsumerInsightsreport

September2024

ConsumerInsightsTargetAudienceReport

Introduction

ReportoverviewConsumerInsightsGlobalmethodology

(1)

Thisreportanalysesconsumersthatselectedanyapptype(s)inthemulti-pickquestion’’Whichtypesofhealthappshaveyouusedinthepast12months?’’.

ThereportoffersthereaderacomprehensiveoverviewofhealthappusersinAustralia:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Additionally,thereportallowsthereadertobenchmarkhealthappusersinAustralia(’’targetaudience’’)againsttheaverageAustralianconsumer,labelledas’’allrespondents’’inthecharts.

ThereportisupdatedquarterlyandisbasedondatafromtheConsumerInsightsGlobalsurvey.

Design:OnlineSurvey,splitquestionnairedesignDuration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Region:56countries

Numberofrespondents:

•12,000+forcountrieswiththeextendedsurvey(includingAustralia)

•2,000+forthebasicsurvey

Sample:Internetusers,aged18–64,quotassetongenderandage

Fieldwork:

•ContinuousfromJanuarytoDecember

•Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear

2

Notes:(1):Seethefullmethodologyforadetailedoverviewofthestudydesign

Sources:

ConsumerInsightsGlobalasofSeptember2024

HealthappusersinAustralia

Managementsummary:keyinsights

DemographicprofileConsumerlifestyleConsumerattitudesMarketingtouchpoints

Healthappuserstendtobeyounger,47%areMillennials.

53%ofhealthappusersaremale.40%ofhealthappusershaveahigh

annualhouseholdincome.

33%ofhealthappusersliveinalargecity.

Successandcareeradvancementarerelativelyimportanttoh