全文可编辑-澳大利亚家庭保险目标客户分析报告-外文版培训课件2024.7,temu.ppt

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CONSUMERSBRANDS

Targetaudience:Home

insuranceownersinAustraliConsumerInsightsreport

June2024

ConsumerInsightsTargetAudienceReport

Introduction

ReportoverviewConsumerInsightsGlobalmethodology

(1)

Thisreportanalysesconsumerswhoanswered’’Homeinsurance(buildings)’’tothemulti-pickquestion’Whichoftheseinsurancesdoyoucurrentlyhave?’’.

ThereportoffersthereaderacomprehensiveoverviewofhomeinsuranceownersinAustralia:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Additionally,thereportallowsthereadertobenchmarkhomeinsuranceownersinAustralia(’’targetaudience’’)againsttheaverageAustralianconsumer,labelledas’’allrespondents’’inthecharts.

ThereportisupdatedquarterlyandisbasedondatafromtheConsumerInsightsGlobalsurvey.

Design:OnlineSurvey,splitquestionnairedesignDuration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Region:56countries

Numberofrespondents:

•12,000+forcountrieswiththeextendedsurvey(includingAustralia)

•2,000+forthebasicsurvey

Sample:Internetusers,aged18–64,quotassetongenderandage

Fieldwork:

•ContinuousfromJanuarytoDecember

•Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear

2

Notes:(1):Seethefullmethodologyforadetailedoverviewofthestudydesign

Sources:

ConsumerInsightsGlobalasofJune2024

HomeinsuranceownersinAustralia

Managementsummary:keyinsights

DemographicprofileConsumerlifestyleConsumerattitudesMarketingtouchpoints

Homeinsuranceownerstendtobeolder,35%arepartofGenerationX.

51%ofhomeinsuranceownersaremale.

Manyhomeinsuranceownershaveahighannualhouseholdincome.

21%ofhomeinsuranceownersliveinacitywithover1millioninhabitants.

Ah