全文可编辑-墨西哥头戴耳机用户分析报告：美国Bose.ppt

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CONSUMERSBRANDS

Headphones:Boseusersin

MexicConsumerInsightsreport

August2024

ConsumerInsightsGlobalsurvey

Introduction

ReportoverviewGlobalsurveymethodology

(1)

ThisreportoffersthereaderacomprehensiveoverviewofBoseusersinMexico:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.

Additionally,thereportallowsthereadertobenchmarkBoseusersinMexico(’’brandusers’’)againstMexicanheadphoneusersingeneral(’’categoryusers’’),andtheoverallMexicanconsumer,labelledas’’allrespondents’’inthecharts.

ThereportisupdatedquarterlyandisbasedondatafromtheConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.

Design:OnlineSurvey,splitquestionnairedesignDuration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Region:56countries

Numberofrespondents:

•12,000+forcountrieswiththeextendedsurvey(includingMexico)

•2,000+forthebasicsurvey

Sample:Internetusers,aged18–64,quotassetongenderandage

Fieldwork:

•ContinuousfromJanuarytoDecember

•Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear

2

Notes:(1):Seethefullmethodologyforadetailedoverviewofthestudydesign

Sources:

ConsumerInsightsGlobalasofAugust2024

CHAPTER01

Managementsummary•Brandusage

•Keyinsights

BoseisthesixthmostusedheadphonebrandinMexicowithAppleinfirstplaceManagementsummary:brandusageandcompetition

Top10mostusedheadphonebrandsinMexico

Apple

25%

Samsung

19%

JBL

Son13%

12%Huawei

10%

Bose

Xiaomi/M9%

8Beats

6%

Panasonic

Skullcand4%

44

Notes:Whatbrandareyourpersonalheadphones?;MultiPick;Base:n=1,343headphoneusers

Sources: