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HealthierChoices,SmarterSpending:ConsumerTrendsShaping2025
Consumersareoptingforhealthieroptionsandsavingdollarsacrosscategoriesin2025
Thewellnessindustrycontinuestothrive,drivenbystrong
demandacrossonlineandin-storechannels.Accordingto
Reuters,Walmartsawa27percentsurgeineCommerce
salesduringQ32024,largelyattributedtogrowinginterestinwellness,or‘BetterforYou’productsacrossGroceriesandothercategorieswithhealthieroptions.Atthesametime,
physicalretailersarealsoseeinggainsthankstotheHealthWellnesssector;Targetexperienceda3percentincreaseinin-storesales,attributingthisgrowthtoafocusonwellnesscategoriesbeingpopularwithyoungershoppers.
Overall,theglobalwellnesseconomyhasalsoshown
resilienceandgrowth.AccordingtotheGlobalWellness
Institute,thesectorwasvaluedat$4.9trillionin2019beforedecliningto$4.5trillionin2020duetotheCOVID-19
pandemic.Recoveryhasbeenstrong,withwellnessreal
estatealonegrowingby18.1percentannuallyfrom2019to2023,reaching195percentofits2019level.
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There’snoquestionthat2024wasaninterestingyearforcommerce,withnotableeconomicshiftsshapingtheretaillandscape.Asdetailedinourrecentholidayguide,basketsizescontinuedtoshrinkyear-over-year,droppingfrom9itemsin2022to
just6.1itemsin2024.Sowhileconsumersareoptingforhealthieroptions,theyarealsolookingtosavemoneywheretheycan,beingmoreintentionalabouttheir
choicesoverall.
Aswelookaheadto2025,thisguideexploresthekeytrends,insights,and
predictionsforbrandsaimingtocapturethisexpandingmarketandmeetevolvingconsumerneeds.WeexaminedcurrenttrendsacrossGrocery,Alcohol,Personal
Care,andHealthWellness,toprovideaclearviewofwhat’shappeningnow,whattoexpectinthefuture,andwhattodotodrivethemostgrowtha
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