全文可编辑-美国小型越野车车主目标客户分析报告-外文版培训课件2024.10.ppt

CONSUMERSBRANDS

Targetaudience:CompactSUV

ownersintheU.SConsumerInsightsreport

September2024

ConsumerInsightsTargetAudienceReport

Introduction

ReportoverviewConsumerInsightsGlobalmethodology

(1)

Thisreportanalysesconsumerswhoanswered

’’CompactSUV(e.g.NissanQashqai)’’tothesingle-pickquestion’’Whatvehicletypeisyourprimarilyusedcar?’’.

ThereportoffersthereaderacomprehensiveoverviewofcompactSUVownersintheUnitedStates:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Additionally,thereportallowsthereadertobenchmarkcompactSUVownersintheUnitedStates(’’targetaudience’’)againsttheaverageU.S.consumer,labelledas’’allrespondents’’inthecharts.

ThereportisupdatedquarterlyandisbasedondatafromtheConsumerInsightsGlobalsurvey.

Design:OnlineSurvey,splitquestionnairedesignDuration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Region:56countries

Numberofrespondents:

•12,000+forcountrieswiththeextendedsurvey(includingUnitedStates)

•2,000+forthebasicsurvey

Sample:Internetusers,aged18–64,quotassetongenderandage

Fieldwork:

•ContinuousfromJanuarytoDecember

•Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear

2

Notes:(1):Seethefullmethodologyforadetailedoverviewofthestudydesign

Sources:

ConsumerInsightsGlobalasofSeptember2024

CompactSUVownersintheUnitedStates

Managementsummary:keyinsights

DemographicprofileConsumerlifestyleConsumerattitudesMarketingtouchpoints

CompactSUVownerstendtobeolder,36%arepartofGenerationX.

59%ofcompactSUVownersarefemale.ManycompactSUVownershavea

mediumannualhouseholdincome.25%ofcompactSUVownersliveina

medium-sizedtown.

Anhonestandrespectablelifehas