全文可编辑-南非电子书阅读器目标客户消费者分析报告-外文版培训课件2024.10.pptVIP

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CONSUMERSBRANDS

Targetaudience:eReader

ownersinSouthAfricConsumerInsightsreport

September2024

ConsumerInsightsTargetAudienceReport

Introduction

ReportoverviewConsumerInsightsGlobalmethodology

(1)

Thisreportanalysesconsumerswhoanswered

’’eReader’’tothemulti-pickquestion’’Whichofthefollowingelectronicdevicesdoesyourhouseholdown?’’.

ThereportoffersthereaderacomprehensiveoverviewofereaderownersinSouthAfrica:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Additionally,thereportallowsthereadertobenchmarkereaderownersinSouthAfrica(’’targetaudience’’)againsttheaverageSouthAfricanconsumer,labelledas’’allrespondents’’inthecharts.

ThereportisupdatedquarterlyandisbasedondatafromtheConsumerInsightsGlobalsurvey.

Design:OnlineSurvey,splitquestionnairedesignDuration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Region:56countries

Numberofrespondents:

•12,000+forcountrieswiththeextendedsurvey(includingSouthAfrica)

•2,000+forthebasicsurvey

Sample:Internetusers,aged18–64,quotassetongenderandage

Fieldwork:

•ContinuousfromJanuarytoDecember

•Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear

2

Notes:(1):Seethefullmethodologyforadetailedoverviewofthestudydesign

Sources:

ConsumerInsightsGlobalasofSeptember2024

eReaderownersinSouthAfrica

Managementsummary:keyinsights

DemographicprofileConsumerlifestyleConsumerattitudesMarketingtouchpoints

47%ofereaderownersareMillennials.59%ofereaderownersarefemale.eReaderownerstypicallyhaveahigh

annualhouseholdincome.

eReaderownersaremorelikelytoliveincitiesandurbanareasthantheaverageconsumer.

Beingsuccessfulhasle