全文可编辑-墨西哥股权投资目标客户分析报告-外文版培训课件2024.10,temu.ppt

温馨提示：

以下内容均为外文报告原文，请外语不好的同学谨慎打开。

可与作者联系获取以下各行各业的研究报告消费电子

航空航天

机智能硬件

农业

服工业自动化

教育

……

究报告，和国外各类市场分析报告，如有需要可联系

CONSUMERSBRANDS

Targetaudience:Equity

investmentownersinMexicConsumerInsightsreport

September2024

ConsumerInsightsTargetAudienceReport

Introduction

ReportoverviewConsumerInsightsGlobalmethodology

(1)

Thisreportanalysesconsumerswhoanswered’’Equityinvestment(stocks/investmentfunds)’’tothemulti-pickquestion’’Whichofthesefinancialproductsandinvestmentsdoyoucurrentlyuse/own?’’.

ThereportoffersthereaderacomprehensiveoverviewofequityinvestmentownersinMexico:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Additionally,thereportallowsthereadertobenchmarkequityinvestmentownersinMexico(’’targetaudience’’)againsttheaverageMexicanconsumer,labelledas’’allrespondents’’inthecharts.

ThereportisupdatedquarterlyandisbasedondatafromtheConsumerInsightsGlobalsurvey.

Design:OnlineSurvey,splitquestionnairedesignDuration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Region:56countries

Numberofrespondents:

•12,000+forcountrieswiththeextendedsurvey(includingMexico)

•2,000+forthebasicsurvey

Sample:Internetusers,aged18–64,quotassetongenderandage

Fieldwork:

•ContinuousfromJanuarytoDecember

•Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear

2

Notes:(1):Seethefullmethodologyforadetailedoverviewofthestudydesign

Sources:

ConsumerInsightsGlobalasofSeptember2024

EquityinvestmentownersinMexico

Managementsummary:keyinsights

DemographicprofileConsumerlifestyleConsumerattitudesMarketingtouchpoints

Millennialsmakeuparelativelylargesegmentofequityinvestmentowners.

62%ofequityinvestmentownersaremale.