全文可编辑-墨西哥个体经营者、自由职业者目标客户分析报告-外文版培训课件2024.10.pptVIP

温馨提示：以下内容均为外文报告原文，请外语不好的同学谨慎打开。

可与作者联系获取以下各行各业的研究报告：消费电子，智能硬件，工业，农业，自动化，机器人，服务，教育………

CONSUMERSBRANDS

Targetaudience:Self-employedpeoplefreelancersinMexico

ConsumerInsightsreport

September2024

ConsumerInsightsTargetAudienceReport

Introduction

ReportoverviewConsumerInsightsGlobalmethodology

(1)

Thisreportanalysesconsumerswhoanswered’’Self-employed/freelancer’’tothesingle-pickquestion’’Whichofthefollowingcategoriesbestdescribesyourcurrentemploymentstatus?’’.

Thereportoffersthereaderacomprehensiveoverviewofself-employedpeoplefreelancersinMexico:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Additionally,thereportallowsthereadertobenchmarkself-employedpeoplefreelancersinMexico(’’targetaudience’’)againsttheaverageMexicanconsumer,labelledas’’allrespondents’’inthecharts.

ThereportisupdatedquarterlyandisbasedondatafromtheConsumerInsightsGlobalsurvey.

Design:OnlineSurvey,splitquestionnairedesignDuration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Region:56countries

Numberofrespondents:

•12,000+forcountrieswiththeextendedsurvey(includingMexico)

•2,000+forthebasicsurvey

Sample:Internetusers,aged18–64,quotassetongenderandage

Fieldwork:

•ContinuousfromJanuarytoDecember

•Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear

2

Notes:(1):Seethefullmethodologyforadetailedoverviewofthestudydesign

Sources:

ConsumerInsightsGlobalasofSeptember2024

Self-employedpeoplefreelancersinMexico

Managementsummary:keyinsights

DemographicprofileConsumerlifestyleConsumerattitudesMarketingtouchpoints

Self-employedpeoplefreelancerstendtobeolder,32%arepartofGenerationX.

50%ofself-employedpeoplefreel