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CONSUMERSBRANDS

Airlines:AmericanAirlines

customersinMexicConsumerInsightsreport

May2024

ConsumerInsightsGlobalsurvey

Introduction

ReportoverviewGlobalsurveymethodology

(1)

ThisreportoffersthereaderacomprehensiveoverviewofAmericanAirlinescustomersinMexico:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.

Additionally,thereportallowsthereadertobenchmarkAmericanAirlinescustomersinMexico(’’brandusers’’)againstMexicanairlinecustomersingeneral(’’categoryusers’’),andtheoverallMexicanconsumer,labelledas’’allrespondents’’inthecharts.

ThereportisupdatedquarterlyandisbasedondatafromtheConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.

Design:OnlineSurvey,splitquestionnairedesignDuration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Region:56countries

Numberofrespondents:

•12,000+forcountrieswiththeextendedsurvey(includingMexico)

•2,000+forthebasicsurvey

Sample:Internetusers,aged18–64,quotassetongenderandage

Fieldwork:

•ContinuousfromJanuarytoDecember

•Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear

2

Notes:(1):Seethefullmethodologyforadetailedoverviewofthestudydesign

Sources:

ConsumerInsightsGlobalasofMay2024

CHAPTER01

Managementsummary•Brandusage

•Keyinsights

Withausershareof13%,AmericanAirlinesisoneofthetop5airlinesinMexicoManagementsummary:brandusageandcompetition

Top10mostusedairlinesinMexico

Aeromexico

64%

Volaris

46%

VivaAerobus

39%

AmericanAirlines

Interje13%

12%AirCanada

UnitedAirlines

Iberia

LATAM

6%

6%

5%

4

Notes:Whichoftheseairlineshaveyoubookedaflightfrominthepast12months?