全文可编辑-墨西哥电视用户分析报告：Sony索尼-外文版培训课件2024.7,temu.ppt

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CONSUMERSBRANDS

TVs:SonyownersinMexicConsumerInsightsreport

June2024

ConsumerInsightsGlobalsurvey

Introduction

ReportoverviewGlobalsurveymethodology

(1)

ThisreportoffersthereaderacomprehensiveoverviewofSonyownersinMexico:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.

Additionally,thereportallowsthereadertobenchmarkSonyownersinMexico(’’brandusers’’)againstMexicanTVownersingeneral(’’categoryusers’’),andtheoverallMexicanconsumer,labelledas’’allrespondents’’inthecharts.

ThereportisupdatedquarterlyandisbasedondatafromtheConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.

Design:OnlineSurvey,splitquestionnairedesignDuration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Region:56countries

Numberofrespondents:

•12,000+forcountrieswiththeextendedsurvey(includingMexico)

•2,000+forthebasicsurvey

Sample:Internetusers,aged18–64,quotassetongenderandage

Fieldwork:

•ContinuousfromJanuarytoDecember

•Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear

2

Notes:(1):Seethefullmethodologyforadetailedoverviewofthestudydesign

Sources:

ConsumerInsightsGlobalasofJune2024

CHAPTER01

Managementsummary•Brandusage

•Keyinsights

Withausershareof6%,Sonyisoneofthetop5TVbrandsinMexicoManagementsummary:brandusageandcompetition

Top10mostownedTVbrandsinMexico

Samsung

36%

LG

23%

Hisense

13%

Sony

6%

Philips

TC4%

4Xiaomi/Mi

JVC

Sharp

To2%

2%

1%4

Notes:WhatbrandisyourmainTV?’’;SinglePick;Base:n=1,842TVowners

Sources:

ConsumerInsightsGlobalasofJune2024

TheshareofTVownersowningSonydeclinedby4percentagepointssince