全文可编辑-英国数字银行目标客户分析报告-培训课件.ppt

温馨提示：

以下内容均为外文报告原文，请外语不好的同学谨慎打开。

可与作者联系获取以下各行各业的研究报告消费电子

航空航天

机智能硬件

农业

服工业自动化

教育

……

究报告，和国外各类市场分析报告，如有需要可联系

CONSUMERSBRANDS

Targetaudience:Digitalbanking

usersintheUConsumerInsightsreport

September2024

ConsumerInsightsTargetAudienceReport

Introduction

ReportoverviewConsumerInsightsGlobalmethodology

(1)

Thisreportanalysesconsumerswhoanswered

’’Mobile(smartphone/tablet)’’or’’Online(PC/laptop)’’tothemulti-pickquestion’’Howdoyouprocessyourbankingmatterswiththebankthatyouprimarilyuse(e.g.transactions)?’’.

ThereportoffersthereaderacomprehensiveoverviewofdigitalbankingusersintheUnitedKingdom:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Additionally,thereportallowsthereadertobenchmarkdigitalbankingusersintheUnitedKingdom(’’targetaudience’’)againsttheaverageUKconsumer,labelledas’’allrespondents’’inthecharts.

ThereportisupdatedquarterlyandisbasedondatafromtheConsumerInsightsGlobalsurvey.

Design:OnlineSurvey,splitquestionnairedesignDuration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Region:56countries

Numberofrespondents:

•12,000+forcountrieswiththeextendedsurvey(includingUnitedKingdom)

•2,000+forthebasicsurvey

Sample:Internetusers,aged18–64,quotassetongenderandage

Fieldwork:

•ContinuousfromJanuarytoDecember

•Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear

2

Notes:(1):Seethefullmethodologyforadetailedoverviewofthestudydesign

Sources:

ConsumerInsightsGlobalasofSeptember2024

DigitalbankingusersintheUnitedKingdom

Managementsummary:keyinsights

DemographicprofileConsumerlifestyleConsumerattitudesMarketingtouchpoints

38%ofdigitalbankingusersareMillennials.

50%ofdigita