全文可编辑-英国汽车用户分析报告：Mercedes-Benz梅赛德斯奔驰-培训课件.ppt

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消费电子，智能硬件，工业，农业，自动化，机器人，服务，教育………

CONSUMERSBRANDS

Cars:Mercedes-Benzdriversin

theUnitedKingdoConsumerInsightsreport

August2024

ConsumerInsightsGlobalsurvey

Introduction

ReportoverviewGlobalsurveymethodology

(1)

ThisreportoffersthereaderacomprehensiveoverviewofMercedes-BenzdriversintheUnitedKingdom:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.

Additionally,thereportallowsthereadertobenchmarkMercedes-BenzdriversintheUnitedKingdom(’’brandusers’’)againstUKcardriversingeneral(’’categoryusers’’),andtheoverallUKconsumer,labelledas’’allrespondents’’inthecharts.

ThereportisupdatedquarterlyandisbasedondatafromtheConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.

Design:OnlineSurvey,splitquestionnairedesignDuration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Region:56countries

Numberofrespondents:

•12,000+forcountrieswiththeextendedsurvey(includingtheUnitedKingdom)

•2,000+forthebasicsurvey

Sample:Internetusers,aged18–64,quotassetongenderandage

Fieldwork:

•ContinuousfromJanuarytoDecember

•Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear

2

Notes:(1):Seethefullmethodologyforadetailedoverviewofthestudydesign

Sources:

ConsumerInsightsGlobalasofAugust2024

CHAPTER01

Managementsummary•Brandusage

•Keyinsights

Mercedes-BenzistheeighthmostdrivencarmakeintheUKwithBMWinfirstplace

Managementsummary:brandusageandcompetition

Top10mostdrivencarmakesintheUK

BMW

For13%

13%Audi

9%

Vauxhall

7%

Toyota

Volkswage6%

6Nissan

5%

Mercedes-Benz

4%

Peugeot

Hond4%

44

Notes:Whatbrandisyourprimarilyusedcar?;SinglePick;