全文可编辑-西班牙徒步旅行目标客户分析报告-外文版培训课件2024.10,temu.pptVIP

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CONSUMERSBRANDS

Targetaudience:HikersinSpaiConsumerInsightsreport

September2024

StatistaConsumerInsightsTargetAudienceReport

Introduction

ReportoverviewConsumerInsightsGlobalmethodology

(1)

Thisreportanalysesconsumerswhoanswered

’’Hiking’’tothemulti-pickquestion’’Whichofthesesportsoractivitiesdoyoudoatleastoccasionally?’’.

ThereportoffersthereaderacomprehensiveoverviewofhikersinSpain:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Additionally,thereportallowsthereadertobenchmarkhikersinSpain(’’targetaudience’’)againsttheaverageSpanishconsumer,labelledas’’allrespondents’’inthecharts.

ThereportisupdatedquarterlyandisbasedondatafromtheStatistaConsumerInsightsGlobalsurvey.

Design:OnlineSurvey,splitquestionnairedesignDuration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Region:56countries

Numberofrespondents:

•12,000+forcountrieswiththeextendedsurvey(includingSpain)

•2,000+forthebasicsurvey

Sample:Internetusers,aged18–64,quotassetongenderandage

Fieldwork:

•ContinuousfromJanuarytoDecember

•Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear

2

Notes:(1):Seethefullmethodologyforadetailedoverviewofthestudydesign

Sources:

StatistaConsumerInsightsGlobalasofSeptember2024

HikersinSpain

Managementsummary:keyinsights

DemographicprofileConsumerlifestyleConsumerattitudesMarketingtouchpoints

Hikerstendtobeolder,48%arepartofGenerationX.

52%ofhikersarefemale.

39%ofhikershaveahighannualhouseholdincome.

Hikersliveinalltypesofurbanandruralcommunities.

Beingsuccessfulhaslessimportancetohikersthantotheaverageconsumer.

Healthandfitnessarerela